13 Nov 2017
13 Nov 2017
13 Nov 2017
13 Nov 2017

Ad Monetization Tips: Maximizing your App Ad revenues for the holidays using the Microsoft Ad Monetization platform

Author: Ad Monetization Team
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Did you know that app developers make the most money from Advertising during the holiday season than at any other time of the year? Advertisers spend huge sums promoting their brands through Digital Ad campaigns during this period.  Are you ready to take advantage of this and maximize Ad revenues for your Windows apps this holiday season?

If you haven’t already,  join the tens of thousands of Windows app developers using the Microsoft Advertising SDK and the Microsoft Ad Monetization platform as their Ad monetization solution. Integrating the SDK into your app is straightforward and you should be able to get up and running in just about a day. The Microsoft Ad Monetization platform provides higher fill rates and better eCPMs on a variety of Ad formats including Banner, Native and Interstitial Video Ads. The platform uses Machine Learning to maximize App Ad revenues by selecting the potentially highest yield Ad response on every Ad request. Also, with a single integration to the platform through the SDK, you get access to the growing portfolio of our Ad network partners such as SpotX, Smartclip etc. without making additional code changes when new networks get added.

If you are already using the Microsoft Advertising SDK for Ad monetization, here are the top five tips to maximize Ad revenues for your apps for the holidays.

1. Check the placement of your Ad in your app (link).

Placing the Ad in the right place on the app increases user visibility and click performance of the ad unit, which directly improves monetization. Advertisers are likely to bid higher if the Ad viewability scores are higher for your app. Optimize for viewability and clicks and see your revenue increase.

2. Switch from ‘Manual’ to ‘Automatic’ in Mediation settings for your Ad units.

By choosing the ‘Automatic’ option, you let the Microsoft Ad Monetization platform choose the best mediation settings to maximize the yield for your app. This is done using Machine learning algorithms that take into account several app, user and environment features to pick the optimal order of Ad networks to maximize Ad yield.

3. Use interstitial banner as fallback for video (link).

Video ads are a great way to monetize but when a video ad request is not converted into an impression, a great option is to use Interstitial banner as a fallback and make the most of the opportunity to monetize that ad space.

4. Check your app’s COPPA settings (link).

If your app does not target children under 13, then Targeted Ads are a great way to maximize your Ad monetization potential. Incorrect classification of your app as ‘directed at children under the age of 13’ while in reality it is not, can cause Ad revenues to drop as the Ads returned in this situation are not targeted/relevant. Also, Ad requests for such apps are not sent to Ad networks that are not COPPA compliant, thereby causing Ad fill rates on your app to drop.

5. Consider using high yield Ad formats in your app.

Have you considered adding in support for Ad formats such as Interstitial Video (link) and Native Ads (link) in your app? These richer Ad formats have higher yield than standard banner Ads and can make a considerable difference in your App Ad revenues especially during the holiday season.

Implementing these very simple steps is a great way to ensure you are maximizing the Ad monetization potential for your apps and setting yourself up for higher Ad revenues during this holiday season!

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13 Nov 2017

Henkel advances digital transformation journey with move to Office 365 E5

Author: Guest Author
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Logo for Henkel.

Today’s post about Office 365 was written by Markus Petrak, corporate director at Henkel.

Profile picture of Markus Petrak, corporate director at Henkel.Henkel is looking at more than 140 years of company success—founded in 1876, our brands such as Schwarzkopf, Persil, and Loctite are well known among customers globally. As our environment evolves from a mere brick-and-mortar business to one where we see new sales records in e-commerce for beauty care products in a single day, it’s clear that as a company we must adapt to ongoing change. Today, digitalization is a major driver that is transforming our organization, capturing the ingenuity and dedication of more than 50,000 employees around the world. And of course, digital transformation is unthinkable without the constant development of our IT landscape. Three years ago, Henkel deployed Microsoft Office 365 to kickstart a digital workplace transformation to strengthen our competitive position in a rapidly changing market.

We are making huge strides in business cohesion and agility with Office 365, taking an important step in connecting our company through a common set of tools that contribute to increased productivity and agility. I like to think of our IT teams implementing these tools, enabling a modern work environment where everyone uses cloud services to share expertise and collaborate without geographical or hierarchical boundaries. Today, we’re upgrading to Office 365 E5 and taking Henkel to the next level with enhanced security, collaboration, mobility, and business intelligence.

Of course, security is uppermost in our minds as Henkel continues its transformational journey and employees enjoy mobile access to corporate data stored online in OneDrive for Business. While some people might think there is a tradeoff between security and mobility—that is not the case with Office 365 E5. We’re using Advanced Threat Protection as an intelligent defense to filter out phishing attempts and protect employees from clicking on unsafe links and attachments. And as far as compliance goes, we are working with Microsoft to help us achieve mandatory compliance with the new General Data Protection Regulation, or GDPR, which is a big topic in Europe now. Office 365 gives us a level of security we cannot achieve on our own. That’s another reason why we are glad that we are on the road with Office 365.

With Office 365 E5, we’re delivering an intelligent workplace, where employees gain self-service access to interactive, graphical reports and dashboards through Microsoft Power BI. Our employees use this service to create their own reports on demand. And for Henkel, there’s huge benefit in supporting efficient, widespread access to business information, such as increased agility in a market that’s moving faster than ever. The possibility to quickly assess the impact of an advertising campaign might serve as a good example: It’s easy to use Power BI to analyze real-time sales data and fine-tune our marketing activities to drive sales.

We’ve treated mobility as a given requirement for the modern workplace for a while now, but with Office 365 E5, we’re introducing cloud-based telephony as another way our employees can communicate and collaborate on any device, anywhere. Now we have a consistent Skype for Business Online experience across all devices, using one business number to stay in touch with colleagues. The faster we can communicate, the more efficiently we can get to market with new products. We’re also able to connect better with our global customers through Skype video calls. Today, we provide the ultra-responsive service that customers demand in a digital business environment.

In the climate of fast-paced, widespread collaboration, Office 365 E5 increases transparency and keeps us communicative and competitive. For example, when we introduce a new product to the market, colleagues from R&D, marketing, sales, and other involved departments use Skype video calls to collaborate in real time to develop and implement ideal strategies that accelerate our business.

What I enjoy most about my role is helping to build the best workplace for our employees to work to their potential in this digital era. Office 365 E5 offers business tools and services that everyone uses to work intuitively, alone or in multi-generational teams. Microsoft Teams is a perfect compliment to Outlook and Yammer and it helps to close the gap between traditional email and enterprise social solutions. Using Teams across the company, we’re more agile and responsive when we collaborate.

With Office 365 E5, our IT landscape continues to provide an important basis for Henkel’s future success, for serving our global customers and consumers with innovative, high-quality products, and for taking our next steps in a digitalized world.

—Markus Petrak

The post Henkel advances digital transformation journey with move to Office 365 E5 appeared first on Office Blogs.

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13 Nov 2017

Windows 10 Tip: Make your movies and games sound better with Windows Sonic

Author: Todd Manion
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Windows Sonic

What is Spatial Sound?

Imagine watching a movie or playing a game and hearing helicopters not only fly around you, but also fly directly over you.  With spatial sound you can! Spatial sound is an enhanced immersive audio experience where sounds can flow around you, including overhead, in three-dimensional virtual space. Spatial sound provides an enhanced atmosphere which traditional surround sound formats cannot.

With spatial sound, all your movies and games will sound better.  Some games, movies, and shows can natively support spatial sound – which provides the highest level of audio immersion and location accuracy. Otherwise, any traditional surround sound content is automatically upscaled to also provide an enhanced audio experience.

What spatial sound formats does Windows support?

You can choose from three different spatial sound providers to hear the benefits: Windows Sonic for Headphones, Dolby Atmos for Headphones, and Dolby Atmos for home theater.*

Windows Sonic for Headphones can be used with any headphones, earbuds or headsets, and makes all your movies and games sound more immersive and enables games to place audio with pinpoint accuracy.

Dolby Atmos brings Dolby’s premium cinema experience to your home or to your device on the go.  Dolby Atmos can be experienced over headphones or through your Dolby Atmos enabled home theater system, sound bar, or TV.  With Dolby Atmos, you’ll be able to experience powerfully immersive and emotive audio in many of today’s blockbuster movies.  Games that take advantage of Dolby Atmos provide new ways to heighten the experience for gamers with stunning detail, precision, and realism.

How do I get Windows Sonic for Headphones or Dolby Atmos?

Windows Sonic for Headphones is available out of the box as part of Windows 10.  Simply follow the instructions below to enable it.

To enable Dolby Atmos, just download the Dolby Access app, available for free in the Microsoft Store. You can then enjoy your Dolby Atmos enabled home theater system, sound bar, or TV for free. To enable Dolby Atmos for Headphones, you can purchase it through the Dolby Access app for $14.99, which activates it on up to 10 devices (including Xbox One).

How do I enable Windows Sonic for Headphones or Dolby Atmos on my PC?

To enable spatial sound on your Windows 10 PC:

  • Plug your headphones or Dolby Atmos capable audio-video receiver via HDMI to your PC.

Windows Sonic

  • Right click on the volume icon in the Task Tray, highlight the spatial sound provider you’d like to use. (Note: If you choose Dolby Atmos for Headphones or Dolby Atmos for Home Theater, you will be taken to the store to download the free Dolby Access  From there you can follow the instructions to try or buy Dolby Atmos for Headphones or enable Dolby Atmos for Home Theater.)
  • Start your favorite movie or game and enjoy!

*Available on select Windows 10 PCs running the Windows 10 Creators Update or higher.

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13 Nov 2017

Announcing the top Black Friday deals from Microsoft and our partners

Author: Yusuf Mehdi
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It’s one of my favorite times of the year and this holiday, I’m looking forward to welcoming my sons home from college, enjoying time with my daughter, and watching a lot of football.

Of course, it’s also a great time to celebrate loved ones with incredible gifts and Microsoft has some great options – from the must-have Xbox One X or amazing value of the Xbox One S, to positively reviewed Surface devices, to cutting-edge technology like Windows Mixed Reality headsets.

With Black Friday just around the corner, Microsoft Store and our partners are offering some great deals on my favorite tech, there’s something great for everyone on your list. Here’s a sneak peek into the hottest deals you can enjoy starting next weekend through Cyber Monday at Microsoft Store and Microsoft.com. You can check out more deals here.

Save up to $329 on new Surface bundles

The new Surface Pro wrapped in a silver bow with Excel shown on the screen.

Described as a “killer device” and “near perfection” by top reviewers, the new Surface Pro is a beautiful ultra-light, versatile and powerful device. If you have a loved one looking for uncompromising mobility and productivity so they can create, study, work or play anywhere, the Surface Pro is the ideal gift. You can take advantage of our best deal ever for the new Surface Pro – $329 off the Surface Pro i5 256GB and $229 off the Surface Pro i5 128GB. Both Surface Pro options feature all-day battery life, a stunning PixelSense display, and a lighter-than-ever-feel, both bundled with the Black Type Cover. You can also add Office 365 Home for $79.99 and save 20%.

Save $199 with the purchase of Surface Laptop and the new Harmon Kardon Invoke speaker

Surface Laptop in Burgundy wrapped in a silver bow with Excel shown on the screen.

From November 23 – 27, you can purchase Surface Laptop (either i5 256GB or i7) with the Harman Kardon Invoke voice-activated speaker and save $199.95. Surface Laptop blends portability and performance with impeccable design, and the Harman Kardon Invoke speaker delivers premium sound, the intelligence of Cortana, Skype calling, and more – all hands-free.

Harmon Kardon Invoke speaker in black

Cortana works across both devices, helping you get things done so you can focus on what matters. Invoke will also be available at a discounted price of $99 from November 23 – 27.*

Get Xbox One S at its lowest price ever, starting at just $189

Xbox One S wrapped in a green bow next to a large TV with Forza shown on the screen

From November 23 – 27, gamers can get incredible deals on a variety of Xbox One consoles, games, and accessories, including Xbox One S at its lowest price ever, starting at just $189. Xbox One S offers the best value in games and entertainment, with over 1,300 games including blockbusters, popular franchises, and more than 220 Xbox One exclusives. With Xbox One S, you can play with friends on Xbox Live – the fastest, most reliable gaming network – and enjoy built-in 4K Ultra HD Blu-ray and 4K video streaming.

Xbox One S console bundles in a group shot.

You can also save $50 off Xbox One S 1TB and 500GB bundles, which include a console, game, and additional bonuses like Xbox Game Pass and Xbox Live Gold subscriptions. Blockbuster games like Forza Motorsport 7, Gears of War 4, Halo Wars 2, and Forza Horizon 3 are each $20 off and you can save $20 on Xbox Wireless Controllers, $15 on Stereo Headsets, and $10 on 3-month or 6-month Xbox Live Gold subscriptions.

Save up to $100 on Windows Mixed Reality headsets

Collage of Windows Mixed Reality headsets including, HP, Dell, Lenovo, Acer and Samsung

With Windows Mixed Reality, you can escape to the most immersive experiences – touring top travel destinations, getting inside the most exciting games, attending the most popular events, even traveling across time and space – right in your own home, with you at the center of everything.

Windows Mixed Reality headset wrapped in a blue bow pictured next to a Windows 10 PC and Motion Controllers.

Available for the first time this holiday, you can save up to $100 on Windows Mixed Reality Headsets from our partners Acer, Dell, HP, Lenovo, and Samsung and savings up to $249 on PC bundles from Acer, Dell, and HP. Try them out and experience mixed reality at your local Microsoft Store.

Upgrade to a new Windows 10 PC with savings of up to $300 off

Looking for a new PC? Save up to $300 this holiday when you purchase a new Windows 10 PC that lights up the recently released Windows 10 Fall Creators Update. The Fall Creators Update brings mixed reality and 3D to the masses, faster broadcasting for gaming, features to turn photos and videos into real memories, and much more.

Additional Black Friday deals from our partners include:

  • Save up to $150 on the Acer Aspire 1 and Aspire 3 laptops starting November 24 at Acer.com.
  • Save up to $100 on ASUS Transformer Book Flip 2-in-1, TP200 at ASUS.com/US.
  • Save on PCs from Dell, like the Alienware 17 Laptop available for $1599.99, the Dell Inspiron 14 3000 for only $129.99, or the Dell Latitude 3580 for just $579. The deals start November 15 and roll into Black Friday at Dell.com/BlackFriday and Dell.com/sbblackfriday.
  • Save $230 on the HP Pavilion 15 x360, or $200 on the HP 15” Notebook.
  • Save on great Lenovo devices like the Yoga 720 for $729.99, the Legion Y520 for $749.99, and the Yoga 910 Star Wars Glass for only $999.99. Check out these and other great deals starting on November 20 on Lenovo’s website.
  • Save on Samsung devices this Black Friday with Galaxy Books starting at $529.99 November 17 – 27, and All-in-One PCs November 19 – 25 at Samsung.com and other retailers.

Visit Microsoft Store for great deals

Holiday storefront of Microsoft Store.

I encourage you to visit Microsoft Store for your holiday shopping. Whether you’re looking for the perfect gift at any price, picking up a purchase you made online, or just experiencing the best of Microsoft from Surface to Xbox to Windows Mixed Reality – Microsoft Store has you covered.

  • Check out free demonstrations of virtual reality and Windows Mixed Reality. Experience true 4K gaming on Xbox One X.
  • Encourage STEM with top products like Lego Boost ($149.95) or littleBits Gizmos & Gadgets Kit ($79.95), or Minecraft Super Plus Pack ($39.99).
  • Celebrate design with Marimekko patterned sleeves ($75) and skins ($39), or Surface Arc Mouse ($79.99).
  • Microsoft Stores nationwide will offer the first people in line before the doors open on November 24 a chance to win an Xbox One X.**
  • Get hands-on with the latest technology and join free, in-store activities in a fun, learning environment. Create holiday cards, learn how to paint, scan or play in 3D or build a Minecraft Holiday Village.

Happy shopping!

Yusuf

Visit your local Microsoft Store, Microsoft.com or any of our retail partners for more details on availability and pricing.

Offers valid for a limited time, while supplies last. Not valid on prior orders or purchases; cannot be transferred or otherwise redeemed for cash or coupon code(s). May not be combinable with other offers. Refunds will take into account the discount. Price discount does not include taxes, shipping or other fees. Void where prohibited or restricted by law. Microsoft reserves the right to modify or discontinue offers at any time. Other exclusions and limits may apply.

*Setup requires the Cortana app for Windows 10 PC or phone, Android or iPhone and signing in with a Microsoft Account (requires Android version 4.1.2 or higher, or iPhone 4 with iOS 8.0 or higher). Must accept Cortana Terms of Use. Works with select music services (paid subscriptions may be required). Works with select home automation providers. Must accept Skype terms of use. Skype credit required for calls to mobile phones and landlines. Visit microsoft.com/en-us/cortana for all product features and compatible services. Cortana experience may vary by device. Wi-fi required.

**No Purchase Necessary. Open only to legal residents of the 50 U.S.+ DC, Puerto Rico, or Canada (excluding Quebec) who visit a Microsoft Retail Store beginning on November 23 or 24 (check your store’s Black Friday hours for opening times). One winner will be drawn 15 minutes after opening at each store. Must be present to win. For Official Rules, see a store associate.

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10 Nov 2017

Independence Blue Cross modernizes the workplace with Microsoft 365

Author: Jason Campbell
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Early in my career I recall the days where I would drive to work and sit at my desk using my large CVT monitor and tower PC working on a new marketing plan for a seasonal campaign. I would then email the plan or fax to multiple people in different locations for a follow-up conference call a few days later. That type of workstyle is a distant memory and speed agility with an increasing need for real-time collaboration is critical to business agility and success. Today organizations across the globe are increasingly becoming more mobile, with more employees working from home or a remote location to accommodate a flexible workstyle. In fact, studies show employees are not at their desk 50-60 percent of the time.*

Over the past year Microsoft has been actively working with Independence Blue Cross (IBX), with headquarters in Philadelphia, which provides health insurance for more than 2.5 million people to help deliver a low cost yet highly productive solution for their mobile workforce

Challenged to support its increasingly mobile workforce and safeguard customers’ personal medical information, IBX worked with Microsoft Consulting Services to upgrade to Microsoft 365, which includes Windows 10 Enterprise, Office 365 ProPlus, and Enterprise Mobility & Security suite. So far, it has deployed 3,300 licenses on desktops across the company, the first step in upgrading its entire workforce.

One of the main drivers of moving to the Microsoft 365 suite of products was the native security and mobility functionality in Windows 10 and the collaboration capabilities in Office 365 ProPlus. IBX improved mobility and increased productivity for its employees all while reducing operational costs. And with Microsoft 365, IBX is able to modernize their workplace through managed services, empowering IBX with more creativity, security, and simplicity in their environment and for their employees, wherever they decide to work.

“Our company has a very ambitious work-from-home strategy. Giving employees the ability to go where their responsibilities take them, and ensuring they can work and communicate securely from any location and on any device, is fundamental to our vision for the business,” said Steve Giuliano, Vice President of Technology at Independence Blue Cross.

With Windows 10 and the Semi-Annual servicing model through Windows as a Service, employees are able to download the latest updates to their devices at their convenience versus having the IT team schedule deployments with each department and interrupting their work for hours on end.

“We considered the partnership with Microsoft our safety net, giving us the right amount of planning help to navigate our concerns, avoid potential roadblocks, and make sure the upgrade would go smoothly,” said Katherine Kuznetsov, Director of Infrastructure Systems at Independence Blue Cross. Kuznetsov added IBX employees appreciated the way the company deployed Windows 10, calling it a “significant win for [IBX] as a company.”

IBX is making the most of Windows 10 security and management options to serve the needs of its workers wherever they are. IBX relies on Microsoft System Security Configuration Manager and Windows Defender Anti-Virus, allowing IBX to manage devices and provide updates to the operating system much simpler by providing a consistent experience across all devices while keeping data and applications secure and consistently up to date. Additionally, the company is also looking at Windows Defender Device Guard and Credential Guard to protect employees further.

One of the exciting outcomes of the workplace modernization taking place at IBX is the company’s desire and interest in the latest hardware innovations on the Windows 10 platform. Having moved to Windows 10, IBX now makes Microsoft Surface devices a standard offering. Employees who need a new computer can choose a Surface Pro 4 device, and the company is taking advantage of Surface Hub for enhanced teamwork and collaboration in the conference room.

Windows 10 Reduces Costs and Complexity for Independence Blue Cross

Standardizing on Windows 10 provides reduced cost benefits for IBX. According to Giuliano, the comprehensive platform and native functionality that Windows 10 provides adds up to big benefits. For example, the company has reduced complexity and lowered costs by hundreds of thousands of dollars eliminating several third-party applications.

“With Windows 7, we had to use add-on products for things like endpoint device management and USB port management,” he said. “Now we do all that with our OS. Every time Microsoft adds a security feature to Windows 10 that takes a third-party product off our computers, it’s a win for us.”

By enabling IBX employees to have the flexibility to do work remotely or from home, and without the need to provide a dedicated desk for every employee every day, IBX is seeing a deeper cost savings as they recover more than 35,000 square feet of prime office space in downtown Philadelphia, saving hundreds of thousands of dollars per year in operational expenses.

“Thanks to Windows 10 and Office 365 ProPlus, we’re making it even easier to work from home than it is to work at the office,” Giuliano said. “That’s really what people want—the ability to work anywhere without location creating some technical obstacle they have to overcome. They want to know that our company is protecting sensitive information and providing them with a reliable experience wherever they choose to work.”

With the combination of Windows 10 and Office 365 ProPlus, and Enterprise Mobility + Security suite brought together in Microsoft 365, IBX has delivered a complete, intelligent, secure solution that empowers everyone to be creative and work together, securely. IBX empowered their employees with more freedom and flexibility with modern mobile devices. Wherever people decide to work, IBX has the same goal for all its employees: “save people five minutes a day.”

“We work hard to achieve that goal, and tools like Windows 10 and Office 365 ProPlus make that process more refined,” he said. “It’s not about dramatic changes; it’s about all the small ways that things are just a little easier. It’s that idea of saving people five minutes a day, multiplied by thousands of employees and thousands of devices.”

It’s exciting to see the impact of a modern workplace powered by Microsoft 365 taking place at IBX.

*Global Workplace Analytics

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09 Nov 2017
09 Nov 2017

This Week on Windows: Surface Book 2 now available for pre-order, Xbox One X launch, Samsung HMD Odyssey availability and more

Author: Elana Pidgeon
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We hope you enjoyed this week’s episode of This Week on Windows! It’s been a major week for us this week with pre-order for Surface Book 2 now open, the launch of the world’s most powerful console –  Xbox One X – and the availability of the Samsung HMD Odyssey and Super Lucky’s Tale. Head over here to learn more about the Windows 10 Tip in this week’s episode on how to pin your favorite websites to the taskbar with Microsoft Edge, check out the HP Spectre 13, powered by Windows 10 – or, keep reading for more of this week’s news!

In case you missed it:

 Surface Book 2 available today for pre-order

Surface Book 2 is available today for pre-order with delivery beginning Nov. 16. Surface Book 2 removes the barrier between the desktop and the laptop by giving mobile professionals the power of a desktop, the versatility of a tablet, and the freedom of a laptop in one beautifully designed device. With the latest 8th Gen Intel Core processors and NVIDIA GeForce GTX 1050 and 1060 discrete graphics options, Surface Book 2 is up to five times more powerful than the original and is twice as powerful as the latest MacBook Pro. All this power and Surface Book 2 still provides all-day battery life – up to 17 hours of video playback. Surface Book 2 with the 13” weighs 3.38lbs and the 15” Surface Book 2 is 4.2lbs.

The detachable display and hinge of Surface Book 2 has been redesigned to provide a smoother, faster detach into Tablet or Studio Mode – and when you detach to sketch an idea or watch a video, the Surface Book 2 turns into the world’s thinnest and lightest 8th Gen Intel Core i7 PC. Surface Book 2 brings you a full array of ports, including USB-A, USB-C, and full-size SD card reader which makes it easy to connect other devices, accessories and memory cards without the need for a bag full of dongles.

Surface Book 2 13” is available for pre-order today in the United States and additional markets around the world, along with Surface Book 2 15” in the United States at your local Microsoft Store and Microsoft.com. Delivery will begin on Nov. 16. To learn more about Surface Book 2, please visit this blog post.

 The world’s most powerful console, Xbox One X, launches worldwide

 Xbox One X launch

The official launch of the world’s most powerful console, Xbox One X, brings a new era of immersive 4K gaming and 4K entertainment to gamers across the globe. With 40 percent more power than any other console, Xbox One X is where console gamers can play the best versions of games. The new console launches with the largest games lineup in Xbox history, with more than 70 Xbox One X Enhanced titles coming in the first week and more than 50 available on launch day, including Forza Motorsport 7Super Lucky’s TaleAssassin’s Creed OriginsMiddle-earth: Shadow of War, and FIFA 18. The Xbox One games library consists of more than 1,300 games and more than 220 exclusives, all of which play best on Xbox One X. More titles are on the way like the hottest game on the planet PlayerUnknown’s Battlegrounds, releasing as an Xbox One console launch exclusive Dec. 12, 2017.

The power of Xbox One X

 Xbox One X is built for true 4K gaming, with enough power to drive native 4K resolutions, High Dynamic Range and Wide Color Gamut into a pristine visual package beyond what’s capable in existing consoles. Existing Xbox One games play even better, with improved textures, smoother frame rates and faster load times, even on a 1080p TV. Xbox One X is also the only product in the world that packs all of the following features in one amazing device: 4K gaming for the world’s greatest games, a built-in 4K Ultra HD Blu-ray, 4K streaming capabilities, High Dynamic Range support for gaming and video, and premium audio that puts gamers in the center of spatial sound with Dolby Atmos support. The craftsmanship in the Xbox One X hardware means it’s not only the world’s most powerful console, it’s also the smallest and most feature-rich Xbox ever.

For the latest on where to buy Xbox One X, visit xbox.com/xboxonex. You can also head to your local retailer, including Microsoft Store, for more information. Read more over at Xbox Wire!

Samsung HMD Odyssey is now available

Samsung HMD Odyssey with motion controllers.

The Samsung HMD Odyssey is now available for purchase. The Samsung HMD Odyssey provides a remarkable immersive experience with Dual AMOLED high-resolution displays, a 110-degree field of view, built-in premium AKG headphones, and built-in 6 DOF inside-out position tracking. The device is quick and easy to set up and delivers a premium virtual reality experience with superior picture quality. You can buy the Samsung HMD Odyssey today from the Microsoft Store.

Here’s what’s new in the Microsoft Store:

Super Lucky’s Tale

Super Lucky’s Tale ($29.99) is a delightful, playground platformer for all ages that follows Lucky, the ever-optimistic, energetic, and lovable hero, on his quest to find his inner strength and help his sister rescue the Book of Ages from Jinx. Dive into unpredictable foxholes, or try devilish side scrolling challenge levels to unlock additional rewards. Read more about Super Lucky’s Tale over at Xbox Wire!

Forza Motorsport 7: Samsung QLED TV Car Pack

Arriving today for #Forza7, the @Samsung QLED Car Pack features an incredible variety of vehicles. Check out the trailer! pic.twitter.com/lhiLI1YRav

— Forza Motorsport (@ForzaMotorsport) November 7, 2017

The first of the monthly DLC releases for Forza Motorsport 7, the Samsung QLED TV Car Pack ($6.99) includes 7 new cars for $6.99. In true Forza fashion, this pack features an incredible variety of vehicles – from the latest Alfa Romeo to Nissan’s famous Bluebird Super Silhouette race car, as well a couple of rough-and-ready off-roaders.

Have a great weekend!

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