13 Nov

Ad Monetization Tips: Maximizing your App Ad revenues for the holidays using the Microsoft Ad Monetization platform

Author: Ad Monetization Team
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Did you know that app developers make the most money from Advertising during the holiday season than at any other time of the year? Advertisers spend huge sums promoting their brands through Digital Ad campaigns during this period.  Are you ready to take advantage of this and maximize Ad revenues for your Windows apps this holiday season?

If you haven’t already,  join the tens of thousands of Windows app developers using the Microsoft Advertising SDK and the Microsoft Ad Monetization platform as their Ad monetization solution. Integrating the SDK into your app is straightforward and you should be able to get up and running in just about a day. The Microsoft Ad Monetization platform provides higher fill rates and better eCPMs on a variety of Ad formats including Banner, Native and Interstitial Video Ads. The platform uses Machine Learning to maximize App Ad revenues by selecting the potentially highest yield Ad response on every Ad request. Also, with a single integration to the platform through the SDK, you get access to the growing portfolio of our Ad network partners such as SpotX, Smartclip etc. without making additional code changes when new networks get added.

If you are already using the Microsoft Advertising SDK for Ad monetization, here are the top five tips to maximize Ad revenues for your apps for the holidays.

1. Check the placement of your Ad in your app (link).

Placing the Ad in the right place on the app increases user visibility and click performance of the ad unit, which directly improves monetization. Advertisers are likely to bid higher if the Ad viewability scores are higher for your app. Optimize for viewability and clicks and see your revenue increase.

2. Switch from ‘Manual’ to ‘Automatic’ in Mediation settings for your Ad units.

By choosing the ‘Automatic’ option, you let the Microsoft Ad Monetization platform choose the best mediation settings to maximize the yield for your app. This is done using Machine learning algorithms that take into account several app, user and environment features to pick the optimal order of Ad networks to maximize Ad yield.

3. Use interstitial banner as fallback for video (link).

Video ads are a great way to monetize but when a video ad request is not converted into an impression, a great option is to use Interstitial banner as a fallback and make the most of the opportunity to monetize that ad space.

4. Check your app’s COPPA settings (link).

If your app does not target children under 13, then Targeted Ads are a great way to maximize your Ad monetization potential. Incorrect classification of your app as ‘directed at children under the age of 13’ while in reality it is not, can cause Ad revenues to drop as the Ads returned in this situation are not targeted/relevant. Also, Ad requests for such apps are not sent to Ad networks that are not COPPA compliant, thereby causing Ad fill rates on your app to drop.

5. Consider using high yield Ad formats in your app.

Have you considered adding in support for Ad formats such as Interstitial Video (link) and Native Ads (link) in your app? These richer Ad formats have higher yield than standard banner Ads and can make a considerable difference in your App Ad revenues especially during the holiday season.

Implementing these very simple steps is a great way to ensure you are maximizing the Ad monetization potential for your apps and setting yourself up for higher Ad revenues during this holiday season!

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